Top 10 AI Tools for Growing E-Commerce in 2024


February 23, 2024
Top 10 AI Tools for Growing E-Commerce in 2024

From managing marketing campaigns to delivering top-notch customer service, running an online retail business involves a lot of tasks. The good news is Artificial Intelligence (AI) is here to help! AI tools use smart algorithms and language processing to handle routine jobs and make your work easier and more efficient, saving you both time and money.

AI's machine-learning technology can do wonders for your business. It can increase your conversion rates, drive more sales, and build a solid reputation in the market by improving the overall shopping experience for your customers.

Ready to take your e-commerce game to the next level? Check out our picks for the top 10 AI tools for e-commerce platforms.

For a deeper dive into the power of AI for e-commerce success, read our comprehensive article:

AI for E-Commerce: How AI is Changing the E-Commerce Industry

#1 Phrasee

Phrasee is an AI-powered e-commerce tool that specializes in generating and optimizing marketing copy, particularly for email marketing campaigns. It streamlines the process of creating and optimizing copy, helping businesses improve the effectiveness of their marketing campaigns and drive better results.

Phrasee enables A/B testing of different variations of copy to identify the most effective language. This innovative tool tests tone, length, and wording to determine which version performs best.

Moreover, it can personalize marketing copy based on various data points such as demographics, purchase history, and browsing behavior. It also learns from past successes and failures to improve the effectiveness of the generated content over time.

Furthermore, the platform provides detailed analytics and insights into the performance of email campaigns.


  • Saves time and resources by streamlining the process of creating marketing content
  • Generates personalized content enhancing engagement and conversions


  • Higher pricing plans
  • Its effectiveness relies on the availability and quality of provided data

Pricing: Custom pricing

#2 LivePerson

LivePerson is an AI-powered tool for e-commerce that facilitates real-time communication between businesses and customers, primarily through messaging channels. It is an advanced chatbot platform designed for online retailers, prioritizing natural, human-like conversational AI. It automates customer interactions through web chat, email, messaging, social media, and even voice calls.

LivePerson leverages insights from vast real-world customer conversations crafting genuine interactions that foster self-service and build trust. This allows service teams to concentrate on other important areas of work.

Moreover, it allows businesses to personalize interactions with customers based on their preferences, purchase history, and browsing behavior, leading to a better customer experience. The tool provides analytics and insights into customer interactions, allowing businesses to identify trends, optimize responses, and improve overall performance.


  • Provides immediate assistance and support
  • Improves efficiency and scalability


  • Complex setup that may require technical expertise

Pricing: Custom pricing

#3 ViSenze

Utilized by numerous renowned e-commerce brands, this AI solution expedites product discovery within your online store, enhancing customer satisfaction. ViSenze leverages customer interactions to offer tailored recommendations.

Its visual AI search capability enables users to find products using images. Intelligent product tagging uses attributes such as color, size, and brand, ensuring precise search results, and facilitating a seamless shopping experience. Easy product discovery leads to more purchases, increasing sales.

By employing intelligent recommendation systems and machine learning algorithms, it showcases products that align with your customer's preferences, streamlining their shopping experience and reducing the time spent searching for desired items.

Additionally, it integrates A/B testing to optimize placement effectiveness ensuring best performance. Also, it provides real-time insights to improve your understanding of your target audience.


  • Enhances the shopping experience and conversion rates
  • Enables cross-selling and upselling opportunities
  • Integrates with popular e-commerce platforms


  • Setup might be complex and time-consuming
  • Product discovery is not 100% accurate

Pricing: Custom pricing

#4 ChatGPT

ChatGPT is a popular AI Chatbot tool known for its ability to generate human-like responses to diverse inquiries. It serves multiple purposes, including answering support questions, crafting content for blogs, websites, social media, and more. Tailoring it to e-commerce brands can enhance its performance, delivering more customized outcomes.

This AI tool can be leveraged across various facets of e-commerce to enhance customer interactions, streamline operations, and boost sales. Some of the key uses for ChatGPT in e-commerce include:

  • Handling routine customer inquiries, such as order status, product inquiries, and return processes, providing round-the-clock support,
  • Generating content for product descriptions, blog posts, social media captions, and email newsletters,
  • Assists customers with the checkout process, answer questions about shipping options, and provide updates on delivery status,
  • Maintains a FAQ section providing instant answers to commonly asked questions, and more.


  • Natural language understanding
  • 24/7 availability


  • Limitations in understanding complex queries

Pricing: Free version available; Paid plans starting at $20 per month per user


Next on the list is an AI tool that is designed especially for e-commerce businesses. With that, knows exactly how to convert searches into sales. is a personalization platform offering advanced search, product recommendation, and email marketing solutions. Harnessing machine learning algorithms, it comprehends customer behavior, improves product discovery, and boosts sales.

It also offers a superior search functionality that understands natural language and takes into account synonyms and spelling errors.

Prioritizing performance enhancement, profitability, and efficiency, empowers businesses to increase conversion rates and drive up order values.


  • Intelligent search capabilities
  • Tailored product recommendations


  • Implementing it may be complex and time-consuming
  • Limited customization options

Pricing: Custom pricing

#6 Dynamic Yield

Dynamic Yield is an AI-powered personalization platform tailored for e-commerce businesses. It helps them deliver personalized experiences across various touchpoints, including websites, mobile apps, email, and advertising.

It leverages machine learning algorithms to analyze customer behavior, segment audiences, and deliver targeted content, recommendations, and messages in real time. This enables businesses to enhance engagement, increase conversions, and drive revenue by providing customers with relevant and personalized experiences throughout their journey.

Dynamic Yield offers advanced personalization capabilities, allowing businesses to tailor content, product recommendations, and promotions to individual customer preferences and behaviors. The platform also enables A/B testing and optimization of various elements to identify and implement changes that drive better results.

What’s more, this AI tool delivers personalized experiences in real-time as well as robust analytics and insights into customer behavior and campaign performance.


  • Sophisticated personalization capabilities
  • Provides real-time adaptability


  • Might be challenging to implement
  • Higher prices

Pricing: Custom pricing

#7 Bluecore

Another AI-powered marketing platform specifically designed for e-commerce businesses is Bluecore. Bluecore leverages artificial intelligence and machine learning to help e-commerce businesses deliver highly personalized and targeted marketing campaigns across various channels such as email, website, and mobile apps.

It analyzes customer data to understand behaviors, preferences, and purchasing patterns, allowing businesses to create and automate personalized experiences that drive engagement, conversions, and revenue.

Bluecore enables businesses to deliver individualized marketing messages to each customer increasing relevance and driving higher engagement and conversion rates.

The platform uses predictive analytics to forecast customer behavior and identify opportunities for personalized marketing initiatives, helping businesses stay ahead of trends and proactively engage customers.


  • Advanced personalization capabilities
  • Robust predictive analytics


  • Bigger learning curve
  • Limited customization

Pricing: Custom pricing

#8 Optimizely

Next on our list of top 10 AI tools for e-commerce is Optimizely – an AI-driven experimentation and optimization platform that allows businesses to test and optimize various elements of their e-commerce websites. It enables businesses to conduct A/B tests and other types of experiments to determine the most effective variations of website elements, such as layout, content, and features.It enables businesses to conduct A/B tests and other types of experiments to determine the most effective variations of website elements, such as layout, content, and features.

The platform provides robust analytics and insights, allowing businesses to make informed decisions based on real-time data about user behavior, engagement, and conversions. Optimizely offers personalization features that allow businesses to deliver tailored experiences to different segments of their audience based on factors such as demographics, behavior, and preferences.


  • Insightful data-driven decision making
  • User-friendly interface and intuitive tools


  • Pricing can be high
  • Limited integration options

Pricing: Custom pricing

#9 Grammarly

Grammarly is an AI-powered writing assistant that helps users improve the clarity and correctness of their written communication. It offers features such as grammar checking, spell checking, punctuation correction, style suggestions, and vocabulary enhancement.

It is available as a web browser extension, desktop app, and mobile app, making it accessible across different devices and platforms.

Grammarly can assist e-commerce businesses in creating high-quality and error-free content for product descriptions, blog posts, website copy, and other written materials. It can help in crafting compelling and error-free emails, product descriptions, and social media posts.

In addition, Grammarly offers suggestions for improving writing style and readability that can contribute to better search engine optimization (SEO) for e-commerce websites and blog content.


  • Reliable spelling corrections
  • Also offers style suggestions, synonyms, and plagiarism detection
  • Accessible across different devices and platforms


  • Sometimes Grammarly overcorrects and may suggest unnecessary changes
  • Dependence on internet connection

Pricing: Free version available; Paid plans start at $12 per month, billed annually

#10 Jasper

Jasper is an AI-driven content generation tool that helps e-commerce businesses craft compelling product descriptions, blog posts, and marketing materials to boost sales and engagement. By automating content creation, Jasper enables business owners to divert their attention to other pivotal aspects of their e-commerce operations, ultimately saving time and effort.

It can be used to:

  • Generate AI-driven content for blogs, advertisements, presentations, and emails,
  • Provide tailored product suggestions to customers, enhancing upselling opportunities, also you can
  • Utilize Jasper Chat to educate AI on your company, objectives, brand voice, target audience, and more.


  • Works in many languages
  • Integration with SEO tools


  • Higher pricing, especially for smaller businesses

Pricing: 7-day free trial available; Plans start at $49 per month per seat, billed monthly

Can AI Build a Shopify Store?

Now that you have learned about the top 10 AI tools for e-commerce, it is easy to assume that they can completely set up a Shopify store with their many useful features, but that is not necessarily the case.

AI tools aren't used to build entire stores on platforms like Shopify directly but they are utilized for specific tasks within e-commerce. Some platforms leverage AI tools to assist in store creation and management as they can help with website design, layout suggestions, and content creation.

So, while AI tools cannot fully replace human input and decision making in creating a successful Shopify store, they can streamline and optimize certain tasks, saving time and effort for store owners.

For example, AI-powered website builders or design tools can help create visually appealing layouts and themes, while AI-driven product recommendation engines can assist in organizing and promoting products effectively. Additionally, AI-driven analytics tools can provide insights into customer behavior and preferences, helping store owners make data-driven decisions to optimize their Shopify stores for better performance and sales.

If you're eager to launch your own Shopify store, get your hands on our book, detailing the step-by-step process:

Full Guide To Launching Your Online Store In Just 3 Days!

How Can AI Increase Sales?

In today's dynamic e-commerce landscape, AI tools offer unparalleled versatility and functionality. Let’s explore some of the ways their innovations can increase sales and streamline success for your business:

Personalizing the shopping experience

AI tools analyze customer data, including browsing history, purchase behavior, and demographic information, to create personalized shopping experiences. By delivering tailored product recommendations and personalized marketing messages, AI helps businesses engage customers more effectively.

Personalization fosters a sense of connection and relevance, leading to higher customer satisfaction and loyalty. This ultimately drives repeat purchases and increased conversions.

Optimizing pricing and promotions

AI-powered pricing optimization tools analyze market trends, competitor pricing, and customer behavior to set optimal prices for products. Dynamic pricing algorithms adjust prices in real-time based on factors such as demand and inventory levels.

Targeted promotions and discounts resonate with specific customer segments. This then drives more sales, maximizing revenue and profit margins.

Improving customer service

AI-powered chatbots and virtual assistants provide instant support to customers, resolve issues, and offer product recommendations around the clock.

Natural language processing (NLP) algorithms enable chatbots to understand and respond to customer queries accurately and efficiently, enhancing the overall customer service experience.

Enhancing product discovery

AI-driven recommendation engines analyze customer behavior and preferences to suggest relevant products, cross-sell and upsell items, and inspire impulse purchases.

These AI tools optimize product categorization, search results, and navigation, making it easier for customers to find and explore products, ultimately increasing conversion rates.

Streamlining operations

AI automates various back-end processes, such as inventory management, order fulfillment, and supply chain optimization, reducing manual effort and minimizing errors.

By automating routine tasks, AI ensures uninterrupted operations enabling staff to focus on other responsibilities, saving time and resources.

Leveraging AI tools has many advantages and allows e-commerce business owners to gain a competitive edge in the market.


How do I use AI for my e-commerce website?

To utilize AI for your e-commerce website, start by identifying your specific needs and goals. Then, explore AI tools such as chatbots for customer service, recommendation engines for personalized product suggestions, and analytics platforms for data-driven insights. Integrate these tools into your website and continuously optimize their performance to enhance the shopping experience and drive sales.

What is the best AI website builder?

The best AI website builder depends on your needs and preferences. Some popular options are Wix ADI, Bookmark, and Zyro. Consider factors such as pricing and customization options when choosing the right AI website builder for you.

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