Klaviyo Pricing Guide & Alternatives for Ecommerce Businesses


Sara Miteva
May 8, 2023
9 min read
Klaviyo Pricing & Alternatives

Are you running a ecommerce business and looking for an affordable marketing solution? Today, we will be discussing the pricing of Klaviyo - a popular marketing automation platform. Marketing is essential for any business, including ecommerce stores, and Klaviyo is one of the best solutions available. 

If you're on a tight budget, Klaviyo's pricing may be the perfect fit for you. In this article, we will explore the different pricing options available for Klaviyo and help you determine whether it's worth the investment. Let's get started!

What is Klaviyo?

what is klaviyo

Klaviyo is an email marketing and SMS application that helps you manage your customer and visitor messaging more efficiently. What sets Klaviyo apart is its ability to use ecommerce data to create dynamic segments and enhance your email program. 

By syncing your ecommerce data, including purchase history, sales, and customer order totals, Klaviyo enables you to automate highly personalized notifications and tailor messages to individual interests and needs. 

With Klaviyo's use of sophisticated customer behavior data, your email campaigns are always on target. Additionally, Klaviyo automatically transfers individuals between lists to ensure their messages are customized. 

Klaviyo's customizable email and SMS templates keep your customers engaged and returning for more. Let's take a look at Klaviyo pricing to see what all of these features will cost you.

Is Klaviyo Pricing Still Worth It For Shopify Stores?

If you're considering Klaviyo as your email marketing platform for your Shopify store and wondering if the pricing is worthwhile, it's important to note that Klaviyo's pricing is based on the number of contacts and features you require. 

klaviyo pricing plans

Ultimately, the pricing you receive will depend on your budget, customer base, and marketing goals, which should guide your decision. 

Nevertheless, it's worth noting that Klaviyo is designed to cater to the specific requirements of your ecommerce business. It offers a range of advanced features that can boost revenue and enhance customer engagement.

In addition to its tailored ecommerce features, Klaviyo offers advanced segmentation capabilities that enable you to create highly targeted campaigns. 

The platform also seamlessly integrates with Shopify, allowing you to sync your dropship data and create campaigns that resonate with your audience. 

While these advanced features may come at a higher cost, we believe that they are worth the investment as they lead to a significant return on investment. 

Moreover, Klaviyo also offers a free option to get started. To gain a better understanding, let's take a more in-depth look at Klaviyo's pricing.

Which Klaviyo Pricing Plan Should You Choose?

Klaviyo offers 4 pricing options

  • Free – starting at $0/month
  • Email – starting at $20/month
  • Email & SMS – starting $35/month
  • Enterprise – If you have over 150,000 contacts, you can contact their team. 

In this blog article, we will dive into details about the free, Email and Email & SMS plan. 

1. Free Klaviyo Pricing Plan: Best For New ecommerce Stores

If you’re a new dropshipper, Klaviyo’s free plan may be worth considering.

klaviyo free plan

The above image highlights the features available with Klaviyo's free plan, including the ability to create an account, import and sync data, customize templates and emails, 500 monthly email sends, mobile push notifications (free beta), 150 free monthly SMS/MMS credits, applicable SMS carrier fees, and email support for the first 60 days. 

While 500 emails per month may seem limited, it can be a useful starting point for new ecommerce businesses.

However, it's essential to note that exceeding the email limit will result in being unable to send emails for the remainder of the month. 

Therefore, it's crucial to have a well-planned marketing strategy in place to avoid exceeding the monthly limit.

Regarding SMS and MMS credits, it's important to use them strategically. Note that some countries do not support MMS sends, which can affect your strategy. Additionally, the number of credits required to send a message can vary depending on the recipient's location.

Suppose you are a ecommerce beginner looking for a cost-effective email marketing solution. In that case, Klaviyo's free plan is worth considering, especially for businesses with 0-250 contacts. However, it's important to note that after 60 days, there will be no email or chat support.

If you require additional features, such as increased email sends or access to automation features, you may want to consider upgrading to one of Klaviyo's paid plans. Simply adjust your contact range to the next level (e.g., 251-500), and other pricing options will appear.

2. Klaviyo’s Email pricing plan: Best For Growing Ecommerce Stores

The Email plan offered by Klaviyo is ideal for medium-sized ecommerce businesses that want to expand their email marketing efforts without spending too much money. 

Although the plan may be more expensive than other similar plans, its extensive features make it a worthwhile investment for established brands.

With the Email plan, you can send up to ten campaigns each month, allowing you to experiment with various messages and strategies. 

Additionally, the plan offers access to campaign analytics and industry benchmarks, which can provide valuable insights as you refine your approach.

Thus, here’s what you get with the Email pricing plan: 

  • Up to 150,000 contacts supported
  • 5,000 monthly email sends
  • 150 free monthly SMS/MMS credits (at a max of 500 contacts)
  • Live email and chat support
  • Access to company benchmarks

So, the Email plan has a starting price point of $20/month, which allows for up to 500 contacts. If you have more than 500 contacts, you can upgrade to this plan, with a maximum of 150,000 contacts, which costs $1,955/month and includes 1,500,000 email sends.

klaviyo email pricing plan

For instance, if you upgrade to the 501-1000 contact tier, the monthly cost increases to $30/month, but you'll receive 10,000 monthly email sends. It's important to note that as you move up in contact tiers, the price per contact decreases, making it a more cost-effective option for larger businesses.

Remember that while the Email plan offers a cost-effective option for mid-sized businesses, it may not include all the advanced features you need. 

For instance, if you want access to advanced segmentation tools or more frequent email sends, you may need to consider Klaviyo's higher-tier plans. 

Additionally, if you're planning to use SMS marketing extensively, the free SMS credits may not be enough, and you'll need to purchase additional credits or consider upgrading to a higher-tier plan. So, carefully evaluate your business needs before making a decision.

3. Klaviyo’s Email and SMS pricing plan: Decent for big brands

The Email and SMS plan offered by Klaviyo is ideal for companies looking to enhance their customer service and marketing strategies, making it a solid choice for those in the middle of the SMB and enterprise phases.

The plan starts at $35/month, offering 1,250 SMS and 5,000 emails for 251-500 contacts. While you can access all of Klaviyo’s features, including customer success managers and onboarding specialists, keep in mind that you'll be charged for all your active profiles, which could result in higher costs if you grow too quickly.

klaviyo plans - email and SMS

It’s important to note that the cost of SMS credits is separate from email costs, so it's crucial to keep track of the number of texts you're sending to avoid unexpected expenses.

Pricing changes based on the number of contacts and the number of SMS. For instance, if you change the contacts range to 1,001-1,500, the pricing goes up to $60/month. And if you increase the number of SMS from 1,250 to 2,500, the price increases to $70/month.

However, having both email and SMS marketing capabilities at your disposal is a powerful tool that can help take your business to the next level. If you're looking to stay ahead of the curve, Klaviyo’s Email and SMS plan is definitely worth considering.

Klaviyo Alternatives

Mailchimp vs Klaviyo Pricing

Mailchimp vs Klaviyo Pricing

Mailchimp is a popular all-in-one email marketing and automation tool that offers precision-targeted emails, expert insights, and a powerful marketing CRM to help take your brand to the next level. 

Some of their notable features include: 

  • Customized automation with Mailchimp’s Customer Journey Builder 
  • Flexible templates and AI-generated custom designs
  • Advanced personalization and segments
  • Brand and content studio
  • A/B testing option
  • Real-time reports and analytics

Mailchimp offers four pricing plans, including a free plan for up to 2,500 contacts. As your contact list grows, your pricing options become more limited, with only two pricing plans available for more than 75,000 contacts, starting at $550 per month.

While Mailchimp may be a more affordable option compared to Klaviyo, it does not offer as many advanced features. It's important to note that in the ecommerce world, it's not always best to opt for the cheapest option if it means sacrificing essential features and functionality. 

Additionally, Mailchimp does not offer SMS capabilities, which may be a dealbreaker for some businesses.

Ultimately, the choice between Mailchimp and Klaviyo depends on your specific needs and priorities. If SEO features and SMS capabilities are important to you, Klaviyo may be the better option, but if affordability is a top priority and you don't require as many advanced features, Mailchimp could be a suitable choice.

Privy vs Klaviyo Pricing

privy vs klaviyo

Privy is an email marketing app that is similar to Klaviyo, but there are some notable differences between the two. While Klaviyo is the clear winner when it comes to email marketing due to its robust set of features and integrations, Privy offers competitive pricing options that may be more appealing to some users.

For example, Privy's pricing starts at $30/month and includes up to 1,500 contacts, whereas Klaviyo charges $60/month for the same number of contacts. However, Klaviyo's pricing structure is more flexible and includes more advanced features, such as SEO capabilities.

In summary, if your primary focus is on email marketing, Klaviyo is the better choice due to its advanced features and capabilities. However, if you're looking for a more comprehensive solution that includes other marketing channels like SMS, Privy may be a more appealing option. Be sure to check out our full comparison of Klaviyo and Privy for a more detailed analysis.


If you're a dropshipper looking for a comprehensive email marketing solution with advanced features, Klaviyo is worth considering. With its powerful email marketing and SMS capabilities, Klaviyo can help you efficiently manage your customer and visitor communications.

One of Klaviyo's strengths is its ability to utilize ecommerce data to create dynamic segments and supercharge your email program. And, Klaviyo's pricing is flexible, with plans suited for businesses of all sizes and budgets.

To fully understand Klaviyo's pricing structure and determine which plan is right for you, be sure to read our comprehensive review of all Klaviyo pricing plans.

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