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IN THIS BLOGPOST:
Do you have a Shopify clothing store and are looking for inspiration to redesign it?
Or, you don’t have a store at all, but you’re thinking whether to start one?
When you have a Shopify clothing store, it’s harder to stand apart because there are just so many stores. In fact, about 105,636 stores sell items in the category of "fashion," which is the most popular one on Shopify.
In this post, we’re looking at some of the most interesting and successful Shopify clothing stores to get you inspired.
They have developed a devoted fan base and a strong online presence thanks to their cutting-edge strategies and distinctive design.
We'll also talk about what makes them unique and how you may use some of their top strategies to your own fashion business.
Finally, we’ll look at the five essential apps you should consider for your Shopify clothing store.
So, let's get inspired!
The twin brothers Mike and Alex Faherty launched the New York-based lifestyle and clothing business Faherty Brand in 2013 with the vision of producing the finest attire for the most memorable occasions in life.
Their items are made with eco-friendly materials including organic cotton, cashmere that comes from ethical sources, recycled polyester, linen, and hemp. They make an effort to use water-efficient techniques and non-toxic colours and are aiming to eliminate plastic from their packaging.
There’s a lot that we like about this store. First of all, their categories have been carefully defined and clearly displayed, which makes finding their products very easy.
Then, the design is consistent across all pages and aligned with their brand identity.
Finally, their social media profiles are also aligned with their branding and they are doing a great job showcasing their products in a natural and non-salesy way.
Hiut Denim was started to “bring manufacturing back home,” in their hometown of Cardigan. The store offers 6 types of men and women jeans, along with a non-denim program that includes various accessories.
David Hieatt, one of the co-founders, actively works to develop them into powerful, worldwide brands. The goal of Hiut is to restore 400 jobs in a little town that once had the largest denim manufacturing in Britain.
The store’s design is very simple and clean. Finding the right product is just 2-3 clicks away.
All product images are high-quality and clearly show how the product looks.
The product descriptions are very detailed and make it easier for the customer to make a decision.
Alo Yoga was founded in Los Angeles in 2007 with the intention of doing good by bringing yoga to the world. This includes anyone who is experiencing the disruptive potential of yoga, with the goal to take their practice to the next level. Alo is cozy, modern, and made for the best yogis.
Their shoppable Instagram feed makes it super easy for everyone who looks at their Instagram photos to purchase the item they like.
The shop is very stylish and pleasantly designed, with dominant neutral colors.
They also have a part of their website where they post actual yoga flows and workouts showing the use of their products.
The successful and constantly growing business Judith & Charles was created by the husband and wife team of Charles Le Pierrès and Judith Richardson.
The business started off as Teenflo more than 20 years ago, but it has since changed into the current self-titled brand. The philosophy of Judith & Charles has not changed over the course of the company's development: superior craftsmanship, flawless fit, and simple style.
Each design emphasizes precise tailoring by utilizing premium materials, many of which include a stretch component for a cozy fit. For the Judith & Charles woman, who is self-assured, sophisticated, and modern, every collection is carefully edited and personalized.
The store’s sophisticated and unique design communicates a premium brand that has its own niche target.
The high-quality product images clearly show the premium materials and designs used in Judith & Charles’s collections.
Finally, the product recommendations on each product page increase the likelihood of the customer finding something they like and completing a purchase.
Hardgraft is a small, independent company with a bold global vision that was established by monie.ka & James in the Austrian Mountains. If you are their customer, you value the ingenuity and originality that went into each product.
The main materials they use in their products are linen & wool, while the rest of the “supporting acts” are cleverly chosen based on the store’s values.
Well, everything. Entering Hardgraft’s home page means entering a separate world of leather & linen and the vibe overtakes you immediately.
The product design is completely unique and adheres to the brand identity and how the entire website looks.
Also, the product description says it all. From all the characteristics that set the product apart to shipping and paying options, you can find all the info you need.
Israeli-born fashion designer Nili Lotan created her own namesake label in 2003, designing a wardrobe of opulent, stylish, and classic pieces for today's lady. Since then, the line has grown to include menswear, jeans, belts, handbags, and other limited-edition collaborations.
The line is sold at upmarket retailers in the US, Canada, Europe, Asia, and Australia. Nili Lotan operates a number of retail locations in the US.
Top fashion and lifestyle periodicals like Vogue, Harper's Bazaar, and The Wall Street Journal have highlighted Nili's collections.
In addition to the newest collections, Nili Lotan’s Shopify store always has a section for classics where you can see items you can wear in all occasions.
The store also features a “shop the look” section where you can find all the looks you like and purchase items from them without having to search for separate products.
Finally, when you enter the shop, there are no distractions and clutter and your focus can’t go anywhere else except from the products.
Greats is Brooklyn's first-ever sneaker brand, having been established in 2014. Their promise to their customers is to produce sneakers that fit and feel better and are made to last. Their objective is to ethically translate expensive materials into a moving client experience. They like to make their shoes responsibly and they make shoes that last a lifetime.
The store has a consistent and unified product field where all product images are clearly displayed.
The product reviews on each product page make it easier for visitors to choose their pair and make a purchasing decision.
Finally, the manufacturing process is clearly explained and showcased, which makes it easier for visitors to identify with the brand.
When you order from Goodfair, their team hand-selects each item into a one-of-a-kind bundle, saving you money over purchasing brand-new clothing, accessories, and home products. Goodfair's thrifted bundles come as a full surprise when you first open them because each item is unique.
The team's goal is to make online thrift shopping enjoyable while bringing clothing back into the market that would have otherwise ended up in a landfill or incinerator.
The team is very passionate–they’ve clearly stated their values and are consistently communicating them across all channels and store pages.
The product page shows you what you’re saving if you purchase the bundle, which motivates customers to be environmentally responsible.
Finally, their environmental counter shows how much they’ve saved overall, showcasing a clear commitment to changing the world.
Naked & Famous Denim sources high-quality fabric and transforms it into jeans. The enthusiasm of Bahzad Trinos, the store's founder, fuels its success. Trinos describes himself as a "big denim nerd," and his attention to detail is evident in every last facet of his creations.
The store is vibrant and trendy, with collections with pop culture influences and excellent photography. There is a significant emphasis on customer education, featuring many guides and tutorials to help you find the best piece.
The store’s colors are very vivid and cheerful, making you stay and browse for more. At the same time, the design is simple and the products are easy to find.
They also have a fit guide to help you find your perfect piece of jeans and a News section where they announce their newest products.
Galle Drevet, a native French who now calls New York home, started The Frankie Shop with the goal of helping other women who, like her, think that feeling good involves looking like yourself.
The Frankie Shop is now a global concept store with sites in New York and Paris and is carried in the best luxury department stores in Europe. They debuted their unisex and men's lines in 2022, reiterating their inclusive approach and irreverent position in the global fashion industry.
The Frankie Shop’s clean design makes it look very modern, sophisticated, and gives a premium feeling.
Their original product images give an artsy vibe, showcasing the products in great combinations and environments.
Finally, the Explore section in their menu allows customers to see the clothing pieces in different looks and editorials, helping them choose the best fit.
Now that we’ve seen some of the best Shopify clothing stores, let’s check out some apps you should consider to take your Shopify clothing store to the next level.
Yotpo Product Reviews & UGC is a Shopify app that allows online store owners to collect, curate, and showcase customer reviews and photos on their product pages. It is a powerful tool for building trust and credibility with potential customers, and increasing conversion rates.
With Yotpo, customers can easily leave a review on a product they have purchased, including text and photos. The app also includes a feature called "Verified Buyer," which adds a badge next to reviews from customers who have actually purchased the product. This helps to prevent fake or misleading reviews, and ensures that the reviews are from genuine customers.
The 60seconds App enables you to easily create and customize popups to incentivize purchases, such as exit popups, free shipping offers, discount promotions, and automatic coupons. It also offers various features to encourage sales, such as naming your price, making an offer, and negotiated rates.
To use the app, select the products you want to discount and set up a popup trigger. When customers visit the product page and show hesitation, the popup will appear, offering them a discount. Once you approve the offer, they will have 60 seconds to claim it. This creates a sense of urgency and encourages customers to make a purchase.
Kiwi Size Chart & Recommender is a Shopify app designed to help online store owners improve their customers' shopping experience by providing accurate sizing information and personalized recommendations.
The app includes a size chart generator that allows store owners to create custom sizing charts for their products. Customers can then use these charts to find the right size for their body type, reducing the likelihood of returns due to sizing issues.
In addition to the size chart generator, Kiwi Size Chart & Recommender also includes a product recommender feature. This feature uses machine learning algorithms to analyze customer behavior and provide personalized product recommendations based on their previous purchases and browsing history.
Lookbook Shoppable Gallery is a Shopify app that enables online store owners to create visually appealing and interactive galleries of their products. The app includes various customization options such as different gallery layouts, custom images and videos, product descriptions, and pricing information.
These shoppable galleries can be embedded on any page of the store and allow customers to click on individual products to be directed to the product page for purchase. This functionality makes the shopping experience more seamless and convenient, which can increase conversion rates and ultimately drive sales.
Tidio Live Chat is a Shopify app that enables online store owners to communicate with their customers in real-time through a chat interface. The app offers various features such as customizable chat widgets, automated messages, chatbots, and integrations with popular messaging apps. It also includes advanced analytics and visitor tracking to monitor sales performance and customer behavior.
Tidio Live Chat helps Shopify store owners enhance the customer experience and drive sales by providing personalized support and insights into customer behavior. With mobile apps for iOS and Android, store owners can respond to customer inquiries anytime and anywhere.
Shopify is an excellent platform for entrepreneurs looking to launch an online clothing store. The platform offers a wide range of features and integrations, making it easy to create a professional-looking store and sell products online.
In this article, we have highlighted some of the best Shopify clothing store examples to provide inspiration for entrepreneurs looking to launch their own store. From sustainable fashion to streetwear and high-end luxury brands, these examples showcase the range of possibilities available on the Shopify platform.
Moreover, we listed the best apps to consider that will take your Shopify clothing store to the next level and help you increase conversions. From live chat to automated discounts–the possibilities are endless. The next step is yours to take!
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