Trends and Predictions for the Next Wave of App Development


Ivan Kadic
December 30, 2022
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5 min read
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As a Shopify store owner, you know that the success of your online store depends on your ability to provide value to your customers and stay ahead of the competition. 

In this blog, we'll explore the latest trends and opportunities in the market, and share our predictions for the future of app development on the Shopify platform.

2023 Shopify trends 

There are several trends and opportunities currently emerging in the Shopify app market that are worth noting. These include:

Increased demand for personalization and customization

Customers expect businesses to offer products and services that are customized to meet their specific needs and preferences. In the context of a Shopify store, this could mean offering customization options for products, such as allowing customers to select specific colors or features or offering personalized recommendations based on a customer's past purchases or browsing history.


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Growth of subscription-based business models

Having a subscription-based model instead of a model with one-time payments can be a great way to generate ongoing revenue and create a more stable foundation for your business. 

If you have a Shopify store, this could mean offering a subscription service for a physical product, such as a monthly box of products, or a digital service, such as access to premium content or a tool.

Increased focus on user experience and customer engagement

Designing and optimizing the user experience and customer interactions with your online store is more important than ever. This will help you both to drive sales and customer satisfaction. 

This includes factors such as the overall design and layout of your store, the ease of use of your website and checkout process, and the availability of helpful and relevant information for customers.

Expansion of the Shopify app ecosystem

The growth of Shopify stores was followed by the growth of Shopify apps. 

Shopify store owners may discover the resources required to flourish in the Shopify App Store. You can find an app for practically anything you need, with the availability of over 8000 apps.

One particular area where Shopify apps can help you is boosting your sales. 60seconds is an app that can help you sell more by offering limited-time discounts in a range of your choice. 

The 60seconds countdown timer holds an offer only for a minute, increasing the sense of urgency and encouraging action.

This is how it works:

  1. A customer visits one of your Shopify store's product pages.
  2. Despite seeing the product, they are still hesitant to buy it. All of a sudden, they have the option to ask for a 20% discount.
  3. After you approve the deal, they have 60 seconds to accept the offer and add the item to their basket at the discounted price.

This can inspire shoppers to add more items to their shopping carts and convert reluctant visitors.

How to find the right Shopify app for your business? 

The expansion of the Shopify app ecosystem means there are more options available for merchants to choose from, which can be both a blessing and a curse. It's important to do your research and carefully evaluate the options to find the best fit for your business.

As a Shopify store owner looking to improve your return on investment (ROI) with an innovative Shopify app, you have a few options available to you. Here are some steps you can take to find and use the right app for your business:

  1. Research the Shopify app market to identify the most promising app categories and trends. This will help you understand the types of apps that are currently popular among Shopify merchants and the features and benefits they offer.
  2. Evaluate the apps in the categories and trends you identified to find the ones that best align with your business needs and goals. This could include looking at reviews and ratings from other merchants, comparing app pricing and subscription plans, and testing out the apps yourself to see how they work and how easy they are to use.
  3. Once you have identified the app or apps that you want to use, install them on your Shopify store and set them up according to the instructions provided by the app developer. This will typically involve integrating the app with your Shopify store and configuring its settings and preferences to match your business requirements.
  4. Use the app or apps you have installed to improve your business operations and increase your ROI. This could involve using the app to automate or streamline certain tasks, such as product catalog management or order fulfillment, or using it to provide additional value to your customers, such as personalized product recommendations or special offers.
  5. Monitor the performance of the app or apps you are using and adjust your settings and preferences as needed to optimize their effectiveness. This could involve experimenting with different settings and configurations, testing different features and functionality, or using app analytics tools to measure the impact of the app on your business metrics and ROI.

If you're looking for a more customized Shopify app solution that is tailored specifically to your business needs and goals, you may want to consider hiring a freelance Shopify developer from Toptal, who can work with you to build a custom app that meets all of your unique requirements.

With a talented and experienced Shopify developer from Toptal on your side, you can be confident that your app will be developed to the highest standards and help you achieve your business objectives.


In conclusion, the Shopify app store is poised for continued growth and innovation in the coming years. As more businesses move online and turn to ecommerce platforms like Shopify to build their websites and sell their products, there will be greater demand for apps that can help them streamline their operations and boost their sales. 

We expect to see more apps that focus on automation, personalization, and data analysis in the near future, as well as an increase in the number of paid and subscription-based apps available.

Take advantage of the rise of Shopify apps to boost your revenue. 

60seconds is one app that can help you. By giving your website visitors the option to choose their discount, you give them a sense of control over the purchase.

Then, by offering a limited-time deal, you boost the sense of urgency, which increases the likelihood of completing the purchase.

Start selling more today.

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