Shopify store marketing 101: 8 proven practices

by
Ivan Kadic
November 10, 2022

Building your Shopify store isn’t the biggest challenge for Shopify store owners. 

Driving traffic and revenue is the real challenge. 

Shopify store marketing might seem like science fiction at the beginning, but in reality, it’s not that complex.

The Shopify community is quite large and you can easily catch best practices from successful Shopify owners. 

In this article, we’re exploring 10 proven practices for Shopify store marketing that will help you skyrocket your revenues. 

SMS Marketing for Shopify

SMS marketing is a powerful tool that can help Shopify business owners reach and engage with their customers. SMS messages are typically opened and read within minutes, making them an ideal way to communicate special offers, product updates, or even just a friendly message. 

What's more, SMS marketing is highly cost-effective, making it a great option for businesses of all sizes.

There are many different SMS marketing tools available for Shopify users, but some of the most popular include SMSBump and Postscript SMS Marketing. These tools make it easy to send bulk SMS messages, track customer engagement, and measure the results of your campaigns. 

SEO for Shopify 

SEO will help you optimize your Shopify store for Google search. This involves creating keyword-rich content, making sure your website is mobile-friendly, and building backlinks to your site. 

Why is it important? Optimizing your Shopify store for Google can help you reach more potential customers, increase traffic to your website, and boost sales. 

Getting started with SEO for Shopify is easy. There are a number of plugins and apps available to help you optimize your site for Google search, like Plug in SEO

Alternatively, you can hire an seo expert to help you with the process. Either way, taking the time to optimize your Shopify store for seo will pay off in the long run.

Limited-time offers 

Limited-time offers are the top marketing tactic that brings great results in a short amount of time.

You can create seasonal offers, and offers that last for a week or a day. 

But, did you know that an offer can last 60 seconds? 

Catch hesitant customers with 60seconds. Give them the opportunity to place a discounted offer. 

You determine the range of discounts for each product. After you accept the offer made by the consumer, they have 60 seconds to claim it. Get clients motivated to buy from you right now.

Get your customers excited to make purchases today. 

Use TikTok as a marketing channel

With over 800 million active users, TikTok offers a huge potential audience for your products or services. And, thanks to its creative format, TikTok is an excellent way to showcase your brand in a fun and engaging way.

But, remember–TikTok’s audience is very young. If you want to attract them, your content should be original and engaging. 

Next, don’t forget to use relevant hashtags and keywords to make your videos more discoverable. 

Finally, include a call to action in your videos so that viewers know what they can do next (visit your website, purchase a product, etc.). 

Upsell your products

Effective upselling will help you increase your average order value. This will result in an immediate or long-term gain in revenue.

Here’s what to do to upsell effectively: 

  1. Check your product catalog and see if you can identify the products that will make the best upsells. 
  2. Create unique upsell pages for each product and emphasize the upsell advantages. 
  3. Provide a clear call to action that will guide visitors to add the upsell to their cart on every page. 

Integrate live chat in your Shopify store

Shopify allows you to enable live chat in your online store. Check this article to find out how. 

There are many benefits from having a live chat, including: 

  • Getting valuable insights about the struggles and preferences of your customers
  • Higher customer satisfaction as they get real-time answers and quick problem-solving
  • Stronger relationship with customers with a lot of trust 

In addition to using Shopify’s live chat, you can make the experience better by integrating a specialized live chat tool, like Tidio or Chatra.  

Use product recommendations 

Product recommendations are one of the best Shopify store marketing tactics for upselling. 

Here’s what you need to do to nail product recommendations for Shopify: 

  1. Choose the product recommendations you want to offer. Complimentary products, similar products, and products based on user behavior are only some of the options.
  2. Find a plugin that does what you need. Wiser, Also Bought, and LimeSpot are some options to explore. 
  3. Install the plugin you chose and configure it with your Shopify store. 
  4. Start promoting your recommended products through email campaigns, adding extra recommendation sections on your website, and doing social media campaigns. 

Don’t forget about email marketing 

Email your customers about new products, sales, and updates. You can also add new blog posts, coupons, and other updates to your email marketing campaigns.

The best email marketing tools for shopify stores include AWeber, Constant Contact, and GetResponse. These email marketing tools offer a variety of features that can help you create and send beautiful email newsletters, manage your subscriber list, and track your results.

Wrapping up

Without a doubt, the proper marketing plan will empower you to reach more prospective consumers, increase your conversion rate, and boost your sales. All of these are areas that you want to absolutely work on. 

You can establish a profitable business that offers customers a positive shopping experience and is equally enjoyable and rewarding for you to manage by implementing the Shopify store marketing tips we listed above. 

One of the most effective tactics is definitely implementing limited-time offers. 60seconds allows your customers to place discounted offers for your products. If you accept the offer, they have 60 seconds to place the order. Get started with limited-time offers today.

Related Posts