Tips for Gen Z Merchants with a Passion for Product Design

by
Ivan Kadic
December 30, 2022
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5 min read
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As a Gen Z Shopify merchant with a passion for product design, you know the importance of creating unique and visually appealing products that stand out in the crowded e-commerce space. 

But it's not just about the products themselves - it's also about how you market and sell them. In this blog post, we'll share some tips and strategies to help you maximize the potential of your Shopify store and turn your passion for product design into a successful and sustainable business.

A strong brand is key 

How you present your brand will be one of the most significant factors in how successful your business is. It’s important that you take the time to create a brand identity that resonates with your target audience and communicates who you are as an entrepreneur. 

A strong brand presence can help you stand out from the competition and attract more customers. Make sure you’re creating content that speaks directly to your target audience and reflects your unique style. 

Showcase your products in the best light 

As a Gen Z merchant with a passion for design, you know the value of visually appealing products. Make sure you showcase your products in the best light by using high-quality product photos and videos, and creating compelling product descriptions that highlight the features and benefits of your products. 

Consider using multiple photos and videos to show different angles and features of your products, and use visually appealing formatting and layout in your product descriptions to make them more appealing to potential customers.

Optimize your store for mobile users 

In today's world, mobile devices are becoming increasingly popular as people move away from desktop computers in favor of smartphones and tablets. This means that it’s essential for Shopify store owners to optimize their stores for mobile users by ensuring that all pages load quickly and look great on small screens. Additionally, consider adding features such as push notifications so customers can easily stay up-to-date with new product launches or special promotions. 

Offer excellent customer service

Providing top-notch customer service is crucial for building trust and loyalty among your customers. Make sure you respond to inquiries and complaints promptly, and go above and beyond to make your customers happy. This could include offering personalized recommendations, providing follow-up support, or offering refunds or exchanges for unhappy customers.

Provide loyalty discounts 

Loyalty discounts can be a great way to reward customers who keep coming back for more. You could offer a discount code through email or social media campaigns, or send out special offers during holidays or special events as part of a loyalty program set up within Shopify itself. 

Not only will this encourage repeat purchases from existing customers, but it can also help spread the word about your business through word-of-mouth advertising. 

Consider partnering with offline retailers

While e-commerce is a popular and convenient way to shop, some customers still prefer to shop in physical stores. If you have a small number of products, consider partnering with offline retailers to sell your products in their stores. 

This can help you reach a wider audience and potentially increase your sales. Make sure you research.

Make use of Shopify tools 

Shopify provides powerful tools and features designed specifically for entrepreneurs like yourself who want to maximize their store’s potential. 

For example, there is the Shopify Mobile app which allows you to manage orders on the go and respond quickly to customer inquiries right from your phone or tablet. 

There is also Shopify’s built-in analytics tool which allows you to track sales and other metrics in real-time so that you can quickly identify trends and act accordingly. 

Additionally, there are various apps available within the Shopify App Store which can help streamline various aspects of running an online business, such as accounting or marketing automation. 

Boost your sales with 60seconds

Increasing your sales is one of the biggest benefirts of using Shopify apps. 60seconds can help you increase your sales by providing momentary discounts in a price range of your choosing.

An offer is only held for one minute by the 60-second countdown timer, which heightens the sense of urgency and promotes action.

The process is simple:

  1. A visitor accesses a product page on your Shopify store.
  2. They have seen the product, but they are still unsure about purchasing it. Suddenly, they get the choice to request a 20% reduction.
  3. They have 60 seconds after you approve the deal to accept it and put the item at the discounted price in their shopping cart.

This will encourage customers to add additional products to their carts and persuade hesitant customers to finish their purchases.

Using these tools can help free up time so that you can focus on what matters most – creating amazing products.

Leverage influencers & communities 

Another way to maximize your Shopify store’s potential is by leveraging influencers & communities who share similar interests as yours. This can involve reaching out directly via email or social media platforms such as Instagram or Twitter. 

You could even launch contests where participants must follow certain requirements (e.g., sharing a post about one of your products) in order to enter. 

This would help increase exposure while also incentivizing people to join your mailing list or follow or like one of your social pages so they can stay up-to-date with new product releases or special offers, or discounts down the line.

Conclusion

As a Gen Z Shopify merchant with a passion for product design, you have the potential to create a successful and sustainable business. By showcasing your products in the best light, offering excellent customer service, and considering partnerships with offline retailers, you can maximize the potential of your Shopify store and turn your passion for design into a thriving e-commerce business. 

Remember, it's not just about the products themselves - it's also about how you market and sell them. With the right strategies and mindset, you can achieve Shopify mastery and take your store to new heights.

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