Any ecommerce business knows that one of the most frustrating things that can happen is cart abandonment. You've done everything right—got the customer to your site, convinced them to add items to their cart, and started the checkout process—but for some reason, they decided not to complete the purchase.
Baymard institute found that around 70% of shoppers abandon their shopping carts. For an average Shopify store, this means that if ten people have come to the checkout page today, seven of them won’t complete the purchase.
People frequently abandon their shopping carts empty, whether shopping in-person or online, for a variety of reasons. While certain cart abandonment events, such as your child calling you from the other room, are unavoidable, the abandonment rate is frequently correlated with a flaw in the shopping experience, which eventually impedes the checkout process.
In this article, we’ll take a look at five easy ways that can help you keep your website visitors more engaged and prevent cart abandonment in your Shopify store.
Allow purchase without having to sign up
One of the biggest reasons people abandon their carts is because they're asked to create an account before they can complete their purchase. Some customers simply don't want to take the time to do this, so they'll leave your site instead.
If you want to reduce cart abandonment, make sure you give customers the option to purchase as a guest. Users won’t be required to enter their personal information, which can be time-consuming and off-putting.
Additionally, by not having to create an account, users will not have to remember a username and password, which can also be a barrier to purchase. Allowing users to checkout without creating an account is a simple way to reduce cart abandonment and make it more likely that users will complete their purchases.
Show popups before they exit
If you're looking for a way to prevent cart abandonment on your Shopify store, exit-intent popups are a great solution. Exit-intent popups are triggered when a visitor goes to leave your site, and they can be customized to include your latest offers or product recommendations.
This means that you can offer visitors a discount or incentive to stay on your site and complete their purchase. Additionally, exit-intent popups can be used to collect email addresses for abandoned carts, so you can follow up with potential customers and encourage them to complete their purchase.
Exit-intent popups are an effective way to reduce cart abandonment, and they can be easily added to your Shopify store using a plugin or app. If you’re looking for one, here’s a list of some Shopify plugins that can help you build your exit-intent popup.
Send follow-up emails
If someone abandons their cart, one thing you can do is send them a follow-up email within 24 hours. In this email, you could thank them for their interest in your products and include a coupon code or other discount that will encourage them to finish their purchase.
Follow-up emails can serve as a reminder to customers that they have items in their cart, and they can also provide additional information about the product or incentives to complete the purchase. Additionally, follow-up emails can help build trust with potential customers by showing that you're a reliable and responsive company.
By reaching out to customers and providing them with the information they need, you can encourage them to complete their purchases and turn them into lifelong fans of your brand. Just make sure not to force people to subscribe to your email list in order to receive the discount; otherwise, you'll just end up with more abandoned carts!
Display a limited-time offer
Another excellent strategy to motivate customers to finish their purchase is by making a limited-time offer. After all, nobody likes to pass up a fantastic deal! You could include a countdown timer on the pages for each of your products or throughout the checkout process to let customers know they have to act quickly to take advantage of your offer.
An offer can last for a week, a few days, or even 60seconds!
With 60seconds, you can give hesitant customers the option to place a discounted offer. You set the discount range for each product. The customer places and offer, and after you accept it, they have 60 seconds to claim it. Get your customers excited to make purchases today.
There’s one thing to consider when displaying limited-time offers: don’t employ phony urgency; if customers think you've fooled them, it will only hurt your reputation and make them never return.
5. Retarget Abandoners With Ads
Finally, retargeting cart abandoners with advertisements is another strategy to lower cart abandonment. You can accomplish this using Google AdWords or Facebook Ads, both of which let you generate ads particularly for site visitors who didn't convert into customers.
These ads can have a unique deal or discount code that would entice them to return and complete their purchase.
Shopify Abandonment Cart FAQs
How can I reduce my cart abandonment rate?
Here are the top 5 ways to reduce your cart abandonment rate:
- Allow purchase without having to create an account
- Show popups before the user exits
- Send follow-up emails
- Display a limited-time offer
- Retarget abandoners with ads
Why am I getting so many abandoned carts on Shopify?
There are many reasons why people abandon carts on Shopify. Here are some of them:
- Lack of payment methods
- Complex checkout process
- Suprisingly large shipping costs
- The shopper is forced to create an account
- Problems with website performance
- Security issues
What is a good cart abandonment rate?
This depends on industries and devices. The average cart abandonment rate is about 69%. So, you should aim to decrease your cart abandonment rate below this rate.