Shopify store owners are mostly focused on the number of sales. When they see it declining, they usually launch a marketing campaign and try to attract more visitors to their site.
However, metrics like website visitors and number of conversions aren’t most necessarily the crucial metrics for your Shopify store.
Improving your AOV (average order value) is one of the most effective strategies to increase your revenue. This is the average amount customers spend on each purchase from your Shopify store. The majority of people overlook this measure, which is a BIG mistake.
In order to increase your average order value as quickly as possible, we have chosen to examine some of the most highly rated Shopify applications today. Let’s break them down.
Gamification is sexy, and 60seconds knows it. 60seconds creates a sense of urgency to boost your Shopify average order value. Customers can place offers on your products thanks to 60seconds’ gamified popup. After you accept their offer, they have 60 seconds to execute their transaction.
How does 60seconds boost your Shopify AOV?
You can set it up in just a few clicks. Here’s how:
- Pick the items and set the discount range you’re okay with
- Configure the automation engine so that discounts are triggered each time a consumer shows hesitation
- Manually accept or reject offers that are outside of your discount range
- Your client has 60 seconds to finish their transaction, or they lose the chance to receive a discount
By doing this, you can motivate website visitors to make purchases more quickly and generate a sense of urgency, which can greatly increase your Shopify store AOV.
Klaviyo: Email Marketing & SMS
Although it might seem like a too conventional tactic, email marketing still remains one of the most effective marketing strategies.
In fact, 99% of people check their email every day. Some even do it 20 times a day! So, if you’re not using email marketing, you’re missing out on conversions.
The best part is—it can be automated, and it doesn’t take too much effort. Klavyio is one of the tools that can help you set up automated email & SMS campaigns.
It offers pre-built automations you can customize for your own brand, and allows you to personalize your email marketing according to different lists and segments you have. You also get detailed analytics about what elements work and which ones don’t work.
ReConvert Upsell & Cross-sell
You always hunt for possibilities to upsell and cross-sell as a Shopify store owner. You could upsell on your checkout, thank you, and post-purchase pages with the assistance of ReConvert Upsell & Cross-sell.
This app can support any Shopify theme and is very easy to use. It has a drag-and-drop editor that allows you to make changes across the funnel in no time. It also adopts your brand colors automatically, and you don’t have to worry about design.
Smile: Loyalty & Rewards
When it comes to reward program software, Smile: Rewards & Loyalty is one of the most popular Shopify apps.
Without spending money on risky traditional advertising, you may enhance client engagement and loyalty through points and awards to encourage repeat business.
Smile allows your customers to collect points by participating in your loyalty program, making purchases, or even just marking their birthdays.
You can design and personalize a loyalty and rewards program with Smile that is simple to introduce, much simpler for customers to interact with, and foster enduring brand loyalty.
The app has a free plan, so you can try it and see if it fits your shop before paying for it.
Growave: Loyalty, Wishlist +3
When it comes to customer loyalty, there are many things you can do to make sure customers stay with you as long as possible. Growave provides strong capabilities for UGC, wishlists, loyalty programs, gift cards, referrals, and photo reviews.
With Growave, you can:
- Reward customers with points
- Sell gift cards
- Collect photo reviews
- Allow customers to collect items in their wishlist
- Alert them when a product is on sale or back in stock
- Turn your Instagram into a shoppable feed
Having all these actions in one app can make increasing your Shopify AOV much simpler and easier.
Smart search bar & filters
Smart search bar allows you to give your store a mobile-friendly search bar and filter You can direct clients to a single product page rather than a group of products by using this AI-powered search engine to provide targeted product suggestions.
This smart app suggests words even before your client has started typing. It identifies synonyms, so if your client has typed “t-shirt,” they will also see products labeled as “short-sleeved blouse.”
Moreover, it has the ability to display the correct results even when your client has misspelled a word.
The app has a 14-day free trial for you to play around.
Regardless of whether you operate a dropshipping business or sell your own products, every Shopify merchant should monitor their AOV.
You'll also be able to determine how to adjust your pricing tactics and how much money you have to spend on attracting new consumers. Utilizing the methods we've provided, start testing some of these Shopify applications. Once you make it simple for customers to buy many products, you'll immediately see that your has increased.
Shopify AOV FAQs
How do you increase your average order on Shopify?
Here are the most effective ways to increase your average order value on Shopify:
- Take advantage of the power of email marketing
- Create a sense of urgency with limited-time offers
- Upsell & cross-sell related products
- Offer free shipping
- Introduce a loyalty program
- Implement a wishlist
- Integrate a smart search bar
What is a good average order value on Shopify?
According to Littledata stats, if your average order value is more than US$ 192, you'll be in the top 20% of Shopify stores. Moreover, if it's more than US$ 311 you'll be in the top 10%.