8 Best Shopify Popup Apps: Review, Guide & Comparison


January 31, 2023
9 mins read
Hearth Scale

The right Shopify popup apps can help you increase sales and conversions on your Shopify store. 

Shopify popup forms are a great way to capture leads and engage store visitors. 

From customizing the design of your pop-up form to finding the best apps to boost online sales, this article will provide a comprehensive review, guide, and comparison of the top 10 Shopify popup apps. 

By the end of this article, you’ll have all the information you need to choose which app is best suited for your business goals, as well as tips on how best to use each one.

Let’s get into it!

What are Shopify pop-up apps and how do they work?

Shopify pop-up apps are digital tools used to create and deploy interactive windows or modals on different pages of the Shopify store. 

They are designed to help Shopify stores engage with their visitors, capture leads and boost conversions. 

Shopify popup apps can be used to present special offers, display promotions and discounts, redirect customers to different pages on the website, and even showcase products or services. 

Popup apps allow store owners to customize the look, feel, and content of the popup in order to match their brand's style and message. They also offer other features such as advanced targeting options (e.g., by location or device type), analytics tracking for performance optimization, split testing capabilities for further refining campaigns, integration with third-party services, and more. 

What types of popups are there? 

  • Newsletter Signup Form: This type of popup is designed to increase the number of subscribers to your newsletter. It typically appears when a visitor first arrives on the website or after they’ve spent some time browsing. 
  • Exit Intent Popup: It shows up when the visitor moves their cursor to the upper right corner of the website, showing signs that they will leave. It could offer special discounts to encourage the visitor to stay and complete a purchase. 
  • Email Capture Form: This allows businesses to capture email addresses from visitors so that they can follow up with promotions and updates down the line. It usually offers some kind of discount for the first order. 
  • Cart Abandonment Popup: This popup encourages visitors who have added items to their cart but haven't completed the purchase to return and finish their transaction. It typically appears when a visitor leaves the site before completing the purchase.
  • Product Promotion Popup: This is a handy tool to show deals on products or services that visitors may not have been aware of before visiting the page. 
  • Social Share Popup: This enables businesses to encourage customers to share their experiences on social media platforms like Twitter or Facebook.

Overall, Shopify popup apps provide e-commerce stores with an effective way of engaging customers and driving conversions. By displaying targeted messages at the right time, these tools can help store owners increase brand awareness, collect leads, boost sales and improve customer loyalty.

What are the best Shopify popup apps to boost online sales?

Here are some of the best Shopify popup apps that will help you skyrocket your revenues.


Expensive website traffic-building advertising is frustrating due to high bounce rates. Set up predetermined discounts and offers in 60 seconds or less to attract motivated customers with high buyer intent.

60 seconds discounts app

How does it work? 

  1. A customer enters your Shopify store and visits a product page.
  2. Despite having viewed the product, they have not decided whether to buy it. 
  3. All of a sudden, they have the option to ask for a 20% discount.
  4. After you approve the deal, they have 60 seconds to accept it and add the item to their shopping cart at the discounted price.

The 60-second countdown timer increases the sense of urgency and encourages action by limiting an offer's holding period to one minute.

Customers will be encouraged to add more items to their carts. Hesitant customers will be persuaded to complete their purchases if you do this.


Privy pop up and email app

This app allows you to create a variety of pop-ups, including email capture, exit-intent, and cart abandonment pop-ups. It also offers a range of customizable templates and targeting options.

Justuno - Email & SMS Pop ups

Justuno - Email & SMS Pop ups

This app offers a wide range of pop-up types, including email capture, exit-intent, and cart abandonment pop-ups. It also includes A/B testing and targeting options, making it easy to optimize your pop-ups for maximum conversions.

OptinMonster Email Popups

OptinMonster Email Popups

With OptinMonster, you can create professional-looking pop-ups that are tailored to your specific audience and goals, whether you're looking to grow your email list, increase sales, or improve customer engagement.

Additionally, it also offers features like page-level targeting, smart triggers, and analytics to track the performance of your campaigns.

It offers a range of customizable templates, targeting options, and A/B testing features, making it easy to optimize your pop-ups for maximum conversions.

OptiMonk: Website Personalizer

OptiMonk: Website Personalizer

OptiMonk is a holistic platform for website customization. It enables marketers to easily build individualized purchasing experiences, maximizing website conversions and gaining devoted customers.

WooHoo - Spin The Wheel Popup

WooHoo - Spin The Wheel Popup

WooHoo is a highly-customizable Shopify popup app that allows you to create popups that capture leads, offer discounts, and manage your campaigns. It integrates with the most popular apps that Shopify store owners use, like MailChimp, Klaviyo, Omnisend, Zapier, and others.

Wisepops - Smart Popups & Bars

Wisepops - Smart Popups & Bars

Wisepops is an onsite marketing platform that assists Shopify owners in increasing website conversions. It integrates potent conversion and marketing strategies into one software to let you design individualized website experiences. It allows you to create popups in just a few clicks. 

Drip: Email Marketing & Popups

Drip: Email Marketing & Popups

Drip is a comprehensive marketing platform for Shopify store owners that includes creating popups, among other things. It provides email marketing, product recommendations, and segmentations based on customer-specific data to track performance effectively.

How can I add a popup form to my Shopify store?

Let’s see the steps you need to take to install a popup app to your Shopify store.

Choose a Shopify pop-up app from the app store

Browse the Shopify app store to find the right pop-up app for your store. Look for apps that have high ratings, good reviews, and features that match your needs.

The Shopify app marketplace has over 8,000 apps, but we recommend installing 60 seconds.

Installing 60 seconds takes just a few clicks, and you can use the 14-day trial to test the app and see if it fits your store. Our starter pack costs only $9/month. 

Install and activate the app on your store

After you've found the right app, click the "Add app" button and follow the on-screen instructions to install the app on your store. Once the app is installed, you'll need to activate it.

Customize the pop-up form settings and design

Once the app is installed and activated, you'll be able to customize the form settings and design. This includes choosing the form fields, the design of the form, the text and images that will be displayed, and any other settings that the app may offer.

Choose the pages and triggers for the pop-up to appear

Next, you'll need to choose the pages and triggers for the pop-up to appear. For example, you may choose to have the pop-up appear on the homepage, on all product pages, or only on specific pages. You can also choose the triggers, such as time on page or scroll depth, that will trigger the pop-up to appear.

Test the pop-up and make any necessary adjustments

Before publishing the pop-up, you should test it to make sure it works correctly and looks good. Check to make sure that the form is working correctly and that the design is as you want it. Make any necessary adjustments, such as changing the color or position of the form.

Publish and enable the pop-up form on your store

Once you're satisfied with the pop-up form, you can publish it and enable it on your store. This will make the pop-up form live and available to your visitors.

Monitor the performance of the pop-up form and make adjustments as needed

Once the pop-up form is live, you should monitor its performance and make adjustments as needed. Look at the conversion rates, the number of form submissions, and any other metrics that the app may offer. If you notice that the form isn't performing well, make adjustments such as changing the design, changing the trigger or the pages where it appears, and testing different variations.

Examples of effective pop-up campaigns from Shopify Store Owners

To get you inspired, we’ll show you some examples from Shopify popup campaigns that we really liked. 

Three Ships

Three Ships Shopify store

Giving discount for the first order is a method that can significantly increase your chances of converting first-time visitors. At the same time, you’d be collecting their email to send them future offers and incentives, encouraging them to come back.

Culture Kings

Culture Kings Shopify Examples

A video ad on the bottom left corner of your screen with a jet ski contest will definitely catch your attention. That’s how Culture Kings caught mine and made me stay on their Shopify store and browse for more products. It was interesting, attractive, and definitely unexpected. 


Gaiam is an online yoga store that gives you 20% off on everything they offer if you sign up. This popup was great because it looks very attractive and gets your attention by adding opacity to the rest of the content. And, who wouldn’t resist an offer like this? 

Gaiam Shopify Apps


Providing shipping information as soon as someone enters your site is very beneficial as they will know whether to continue shopping or drop. This way you’ll have fewer uhappy customers who have completed a purchase and then found out that they don’t like the shipping options you provide. 

Ugmonk allows you to choose your shopping currency and explore shipping options for your location with this popup: 

Ugmonk Shopify Store Example

How can I customize the design of my pop-up form on Shopify?

Customizing the design and content of your pop-up form is essential for engaging customers, driving conversions, and boosting sales. Here are some tips to help you get started. 

Tips for Customizing the Design and Content of Your Pop-Up Form 

When it comes to customizing your pop-up forms, the key lies in striking a balance between aesthetics and utility. 

A visually-appealing form that looks professional and organized will attract more attention from visitors while also providing clear instructions and an easy way for them to complete their tasks. 

Choose fonts that are easy to read, and colors that match your brand image. Avoid clutter by keeping fields concise and focused on only the necessary information. 

Best Practices for Customizing Your Pop-Up Form 

In order to maximize your chances of success with a pop-up form, there are several best practices you should consider when designing it: 

  • Make sure there is enough white space around each field so that visitors can focus on what they need to fill out without getting overwhelmed by too much information
  • Provide helpful hints within the form itself to guide users along
  • Allow people to save their progress as they go through the form
  • Make sure all collected data is secure, so customers feel comfortable sharing their personal information. 
  • Display an “exit” option at the bottom of the page so users can easily close out if needed.
  • Include a call-to-action at the end of your form or encourage users to take action after submitting it (e.g., sign up). 

Choosing The Right Placement And Timing For Your Pop Up 

When deciding where to place your pop up form on your website, think about user experience.

  • Choose locations where visitors are most likely to convert (e.g., checkout pages or homepages) or places where they may have difficulty completing tasks (e.g., customer service page). 
  • Consider when you want your pop up form to appear: immediately after someone visits your site or after they’ve spent a certain amount of time browsing? 
  • Experiment with different placements and timing until you find what works best for you—but always remember not to overwhelm visitors with too many forms at once!  

Personalizing Your Pop Up Message For Different Customer Segments 

Personalization is key in today’s highly competitive market—and customizing your pop up message according to customer segment is no exception. 

By leveraging customer data such as past purchases or browsing behavior within certain categories/products/services on your website, you can tailor messages specific areas of interest instead of providing generic messages that don’t resonate with potential customers. 

This practice will not only increase conversions but also build trust between you and customers in the long run, as it demonstrates that you value their time and interests by offering personalized experiences tailored just for them.  

Keeping Your Pop-Up Form Simple And Easy To Complete 

The most successful pop-up forms are those that are simple yet effective. They have a few fields available for customers to fill out during the process, making it quick yet informative enough for them in order complete their task successfully without feeling overwhelmed or frustrated along the way. 

Avoid asking questions that may be viewed as intrusive such as full name or mailing address, unless absolutely necessary. This can cause customers to abandon their mission before completion due to feeling uncomfortable providing private information without any benefit in return (e.g., discounts). 

Keep everything streamlined with only necessary questions present so customers know exactly what they need to do. Then, reward them after doing so!


Shopify pop-up apps are an effective way for e-commerce stores to engage with customers and drive conversions. 

By displaying targeted messages at the right time, these tools can help store owners increase brand awareness, collect leads, boost sales, and improve customer loyalty. 

The top Shopify popup apps include:

  1. 60seconds
  2. Privy
  3. Justuno
  4. OptinMonster
  5. OptiMonk
  6. WooHoo
  7. WisePops
  8. Drip

Each app offers a range of customizable templates, targeting options, and A/B testing features to optimize pop-ups for maximum conversions. By using these apps, store owners can create professional-looking pop-ups that are tailored to their specific audience and goals.

Shopify Pop Up Apps FAQs

Can I target specific pages or customer segments with my Shopify pop-up?

Yes, many Shopify pop-up apps allow you to target specific pages or customer segments. You can typically set targeting rules based on factors such as the page being viewed, the customer's location, or their purchase history.

How can I track the performance of my Shopify pop-up form?

Many Shopify pop-up apps come with built-in analytics that allow you to track metrics such as the number of views, conversions, and conversion rate. Additionally, you can use Google Analytics to track the performance of your pop-up form and analyze data such as bounce rate and time on site.

How can I integrate my Shopify pop-up form with my email marketing campaigns?

Many Shopify pop-up apps include an option to integrate with email marketing platforms such as Mailchimp, Constant Contact, Active Campaign, and Campaign Monitor. This allows you to automatically add email addresses collected through your pop-up form to your email marketing list.

Are there any mobile optimization for Shopify pop-up apps?

Yes, many Shopify pop-up apps are mobile optimized, allowing your pop-ups to display correctly and function smoothly on mobile devices.

How to measure the effectiveness of pop-up apps on Shopify?

To measure the effectiveness of your Shopify pop-up app, you can track important metrics such as the number of views, conversions, conversion rate, and bounce rate. Additionally, you can use A/B testing to compare the performance of different pop-up designs and configurations.

Can I use Shopify pop-up apps to promote sales or discounts?

Yes, many Shopify pop-up apps allow you to promote sales or discounts through the use of coupon codes or special offers. This can be an effective way to encourage customers to make a purchase or sign up for your email list.

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