Increase Sales On Shopify: Expert Strategies to Drive More Sales


Sara Miteva
January 30, 2023
11 min read
Blonde women holding dollars and smiling

Last year, Shopify processed about $79 billion in order value. In 2023, Shopify merchants are expected to have over 700 million buyers. 

So, how to get as many buyers as possible? Or, better said, how to increase sales on Shopify? 

In this article, we’re looking at some expert strategies to increase Shopify sales and stand out from the big crowd of Shopify stores.

Let’s dive in! 

Proven Strategies To Increase Sales On Shopify

Let’s start with a few proven strategies that will help you increase your Shopify sales.

Use social media to drive traffic to your store

One of the most effective ways to increase sales on Shopify is to use social media platforms such as Facebook, Instagram, TikTok, Pinterest, and Twitter to drive traffic to your store. 

Utilizing social media allows you to reach a wider audience and advertise your products directly to potential customers. Additionally, creating engaging content and running paid campaigns can garner more attention for your business. 

Implement email marketing campaigns to promote sales and discounts

Implementing email marketing campaigns is another strategy to boost your Shopify sales. To entice customers to make a purchase, you can utilize email marketing campaigns to advertise special discounts, announce the release of new products, or just let customers know about forthcoming sales or events.

Utilize customer reviews to build trust and credibility

Getting the confidence and credibility of potential customers depends on the quality of the customer reviews. Gain potential consumers' trust and increasineg their likelihood to shop at your store by asking for feedback on their purchases. You can also use this to improve your products in the future based on user feedback.

Use A/B testing to improve the performance of your store

Using A/B testing on your Shopify store allows you to test various versions of websites or particular elements on those pages, which increases the performance of your business over time (such as images or buttons). Using data like click-through rate (CTR) or conversion rate (CR), you can determine which version works better than others in this way.

Optimize Your Store for Better Sales

Make sure your store is easy to navigate

Navigation is key when it comes to driving sales. If your store is difficult to navigate, customers will be less likely to find what they're looking for, which will result in fewer conversions.

Use high-quality product images and videos

Elevate your product presentations with the power of visuals! Incorporating high-quality images and videos can significantly enhance your marketing efforts, providing customers with a clearer understanding of your offerings and ultimately boosting conversions. Utilizing a proficient video editor tool in your content creation process ensures that your videos are not just informative but also visually compelling, making them an essential asset in driving sales.

Optimize your product pages for conversions

Product pages are crucial when it comes to driving sales. By optimizing your product pages for conversions, you can increase conversions and boost revenue.

Use a clear and compelling call-to-action on your product pages

A clear and compelling call-to-action is essential for driving conversions. By using a clear and compelling call-to-action, you can encourage customers to take action and drive more sales.

Optimize Your Product Listings

Product listings play a crucial role in driving sales for your Shopify store. They are the first point of contact for potential customers and can make or break a sale. That's why it's essential to optimize your product listings to ensure they are as effective as possible.

To optimize your product listings, here are a few tips to consider:

  • Use high-quality images: High-quality images are crucial for showcasing your products in the best light possible. Make sure your images are clear, well-lit, and showcase your products from different angles.
  • Write compelling product descriptions: Your product descriptions should be clear, concise, and compelling. They should provide all the information a potential customer needs to know about the product and highlight its unique features and benefits.
  • Include relevant keywords: Including relevant keywords in your product titles and descriptions can help your products rank higher in search results and make them more discoverable to potential customers.
  • Utilize product reviews: Product reviews can be incredibly valuable in building trust and credibility with potential customers. Make sure to highlight positive reviews on your product pages and consider using them in your marketing materials.

By following these tips, you can ensure that your product listings are optimized to drive more sales for your Shopify store.

Utilize Marketing Automation

Marketing automation enables you to automate repetitive processes like making retargeting ads, sending out email campaigns, and sending customized messages to consumers. This allows you to save time and money while concentrating on other crucial areas of your company.

The ability to target particular consumer segments with tailored messages and offers is one of marketing automation's main advantages. For instance, you might create a retargeting ad to display similar offerings to visitors who might be interested in purchasing them or send an email campaign to offer special discounts to customers who have abandoned their carts.

Some popular marketing automation tools for Shopify stores include:

  • Email marketing campaigns: Use email marketing software to create and send personalized campaigns to target specific customer segments.
  • Retargeting ads: Use retargeting software to show ads to visitors who have viewed your website, but didn't make a purchase.
  • Personalized messages: Use chatbots or other messaging tools to send personalized messages to customers based on their browsing or purchasing history.

Offer Discounts and Promotions

Discounts and promotions are excellent ways to increase sales and draw fresh customers to your Shopify store. You can encourage customers to make a purchase, foster brand loyalty, and enhance overall revenue by providing special offers and discounts.

When creating discounts and promotions, it's important to keep a few key things in mind:

  • Use limited-time offers: Creating a sense of urgency with a limited-time offer can be a powerful way to drive sales. For example, offering a discount for the next 24 hours can encourage shoppers to make a purchase before the offer expires.
  • Targeted discounts: Targeted discounts, such as offering a discount to first-time customers or repeat customers, can help increase sales by reaching specific segments of your audience.
  • Free shipping: Offering free shipping on orders over a certain amount can be a great incentive for shoppers to add more items to their cart.
  • Bundle deals: Offering bundle deals, such as buying two items and getting a third item free, can encourage shoppers to purchase more items at once.
  • Cross-selling and upselling: Use discounts and promotions to encourage shoppers to purchase related or complementary products.

Don’t forget to track and measure the performance of your discounts and promotions. This way, you can see which offers are most effective and adjust your strategy accordingly.

Use Social Media to Your Advantage

Social media platforms allow you to connect with your customers and build relationships with them. By creating a strong social media presence, you can increase brand awareness and drive more traffic to your store.

Here are some tips for using social media to promote your Shopify store:

  • Create a social media strategy: Develop a plan for how you'll use social media to promote your store. This should include which platforms you'll use, what kind of content you'll post, and how often you'll post.
  • Engage with your customers: Respond to comments, messages, and reviews on your social media accounts to build relationships with your customers.
  • Run social media ads: You can use social media platforms to run ads targeting specific audiences, which can be a great way to drive more traffic to your store.
  • Collaborate with influencers: Partner with influencers on social media platforms to help promote your products. Influencers can introduce your brand to their followers and give you more exposure.

Overall, using social media to promote your Shopify store can help you increase your sales by reaching a larger audience, building relationships with customers, and showcasing your products in a creative way. 

Leverage customer reviews and testimonials:

One of the most effective ways to increase sales on your Shopify store is by leveraging the power of customer reviews and testimonials. These types of social proof can help build trust and credibility with potential customers, making them more likely to make a purchase.

To optimize your product listings and increase sales, it is important to highlight positive customer reviews on your product pages and website

Do this by adding a section on your product pages that displays customer reviews and ratings. You can also use customer testimonials in your marketing materials, such as email campaigns and social media posts.

When displaying customer reviews and testimonials, it is important to make sure that they are credible and authentic. Using fake or fake-looking reviews can do more harm than good, as customers can quickly spot them and lose trust in your brand.

Another tip is to use a review app that can easily import and display reviews from external platforms like Google, Facebook, and Yelp. This way, you can showcase not only your own reviews but also the ones from various other platforms.

Use abandoned cart email campaigns

Targeting shoppers who have left their carts abandoned is one of the best strategies to boost sales on Shopify. These are clients who have indicated an interest in your products by adding them to their shopping carts but have not finished the transaction for any reason. 

You can remind them about their abandoned cart and entice them with special offers or discounts by creating email campaigns that specifically target these customers.

Here are some things to consider: 

  • Use an external email marketing tool that integrates with your Shopify store. This will allow you to automatically send an email to customers who have abandoned their carts.
  • Personalize abandoned cart emails. Use the customer’s name wherever possible and include information about products they left in the cart.
  • Include a clear call-to-action (CTA). Take them back to the cart to complete the purchase.

By optimizing your abandoned cart email campaigns, you can increase the chances of customers completing their purchase and driving more sales for your Shopify store.

Invest in SEO

SEO is the process of optimizing your website so that it is more visible and attracts more customers to your business. By putting SEO best practices into effect, you may raise the ranking of your website on search engines like Google, increasing the likelihood that potential customers will find your store while looking for goods connected to your industry.

Here’s what to do to optimize your Shopify store: 

  • Use relevant keywords throughout your website and product listings
  • Create high-quality content
  • Build backlinks to your website

Create a sense of urgency

By using scarcity tactics such as limited-time offers, low stock warnings, and countdown timers on special deals and promotions, you can encourage customers to act quickly and make a purchase. These tactics can help to create a sense of urgency and FOMO (fear of missing out) that can drive sales and boost conversions.

60 seconds is the best app for creating limited-time offers that boost the sense of urgency. An offer is only held for one minute by the 60-second countdown timer, which promotes action.

Here’s how it works:


Create a loyalty program

Customers who make repeated purchases can be rewarded through a loyalty program. Offering special offers, discounts, or other rewards to customers who make multiple purchases from your store will help you achieve this. 

By providing these advantages to your devoted clients, you may promote repeat business and long-term client loyalty.

Use Influencer Marketing

Collaborate with influencers who have a sizable and active social media following to reach their audience.

It's crucial to carefully choose influencers who are aligned with your brand and whose audience is likely to be interested in your products. This will help you get the most out of your influencer marketing campaigns.

After selecting the best influencers for your brand, you can work with them to develop special offers and discounts for their following. This may encourage purchases and boost conversion rates.

Use retargeting

Retargeting is a strategy that enables you to contact website visitors who have expressed interest in your products but haven't yet completed a purchase.

You can remind visitors about things they looked at but didn't buy by employing retargeting advertisements, and you can also display them comparable products they might find interesting.

This could support boosting sales and conversions for your Shopify store.

Retargeting is possible on a number of websites, including Facebook, Google, and Instagram. 

The secret is to design aesthetically appealing advertisements and to target the appropriate market.

Common Mistakes to Avoid When Trying to Increase Sales on Shopify

After we’ve looked at how to increase sales on Shopify, let’s see the most common mistakes you should avoid when transforming your store. 

Poor Store Navigation

Many store owners frequently overcomplicate or make tough to follow their navigational layout. This may cause customers to get confused and unable to locate what they require.

Additionally, the absence of a search bar or a section featuring featured products will be a problem and lead to customers leaving your business without making a purchase.

Niche & Target Audience

Not defining your store's target market explicitly is another typical error. For your items to appeal to your target market, you must understand who they are and what they desire. 

Additionally, knowing exactly which market segment your store fits into will help you sell more successfully and set yourself apart from rivals. Strong brand identities help shoppers recognize successful stores immediately and easily.

Your Store Is Not Mobile-Optimized

If your store isn't mobile-optimized, such as for smartphones and tablets, you can be losing out on sales from customers who prefer to buy while on the go. In order for customers to quickly browse your products on any device, it is crucial that your store has a responsive design.

The Store's Product Page Must Be Fixed 

Your Shopify store's product page must contain all essential facts about the qualities and advantages of the product, as well as top-notch photographs, in order for customers to be adequately informed when making purchasing decisions. 

Additionally, including customer reviews and ratings can assist prospective buyers in determining whether a specific product is suited for them or not by allowing them to read feedback from consumers who have already purchased the same thing.

Flaws In Your Checkout Process 

The checkout process plays one of the most important roles in converting visitors into customers. It has a tremendous influence on how likely visitors are to complete their purchase. 

Problems that can occur are: 

  • Slow loading times
  • Poor interface design
  • Long registration forms

So it's worth reviewing every step of the checkout experience once in a while and making adjustments where needed.


There are many strategies that Shopify store owners can use to increase their sales. By leveraging social media, implementing email marketing campaigns, utilizing customer reviews, and using A/B testing, store owners can drive more traffic to their stores and improve the performance of their sites. 

Additionally, optimizing your store, and product listings, and utilizing marketing automation tools can also help drive sales. Using discounts and promotions, creating a sense of urgency, and implementing a loyalty program are also effective strategies.

However, it's important to avoid common mistakes such as poor store navigation, not targeting your niche audience, not having a mobile-optimized store, having a poor product page, and having flaws in your checkout process.

To sum up, to increase sales on Shopify, store owners should optimize their store, product listings, and checkout process, leverage social media, and email marketing campaigns, use customer reviews and implement marketing automation tools. By avoiding common mistakes and focusing on the strategies outlined in this article, store owners can see an increase in sales and revenue for their business.


What is the average Shopify conversion rate?

The average conversion rate of Shopify stores is generally around 2%. However this can vary greatly depending on the type of product being sold and the quality of marketing efforts. 

For example, stores that sell digital things like software or e-books may see better conversion rates than those that sell physical goods. 

Furthermore, stores with carefully executed marketing campaigns—such as email marketing or retargeting ads—have higher conversion rates than those that don't. 

In the end, a business's conversion rate will also be influenced by the usability and design of its website–if customers can find what they're looking for quickly and simply and finish the checkout process with no difficulty, the store is more likely to have greater conversion rates.

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