From Zero to Launch: Your Ultimate Shopify Store Checklist


Sara Miteva
April 11, 2023
11 min read
Shopify store checklist

Starting your own e-commerce store can be an exciting and rewarding venture. With the help of Shopify, you can quickly and easily set up a fully functional online store that can reach customers from all around the world. 

But before you can launch your store and start generating sales, there are several important steps that you need to take. In this guide, we'll provide you with a comprehensive Shopify store checklist that covers everything from account setup to post-launch maintenance. 

Whether you're starting your first store or looking to improve your existing one, this guide will ensure that you don't miss any crucial steps along the way. So let's get started!

Shopify Store Pre-Launch Checklist

Shopify Account Setup

When starting a Shopify store, the first step is to create a Shopify account. This process is straightforward and easy to follow. Here are the steps to get started:

1. Create a Shopify account

Visit the Shopify website and click on the “Get started” button. From there, enter your email address, password, and store name.

2. Choose a plan that suits your business needs

Shopify offers several plans to choose from, depending on your business needs. The Basic Shopify plan is a great starting point for new businesses, while the Advanced and Plus plans offer more advanced features and customization options.

3. Connect a domain name to your Shopify store

After selecting a plan, it's time to connect a domain name to your Shopify store. You can either buy a domain through Shopify or connect a domain you already own.

By following these steps, you'll have your Shopify account set up and ready to start building your store.

Shopify Store Setup

Before you can start adding products and designing your storefront, you need to set up your Shopify store properly. Here are some steps to follow:

4. Choose a Shopify theme that suits your brand

Your theme will be the face of your online store, so it's essential to choose one that matches your brand's personality and values. Shopify offers several free and paid themes that you can use, or you can hire a developer to create a custom one.

5. Set up navigation menus and pages

Navigation menus help your customers find the products they're looking for quickly. Create a menu that's easy to navigate and organize your pages into logical categories. Don't forget to add an "About Us" page and a contact page.

6. Create a custom logo and favicon

Your logo is a crucial element of your brand identity. Make sure it's simple, memorable, and represents your brand's values. You can use a tool like Canva to create a logo for free. Also, make sure to create a favicon - the small icon that appears in the browser tab when someone visits your store.

Product Listings

Now that you have set up the basic design and structure of your Shopify store, it's time to start adding products. Here are some essential steps to follow:

7. Create and add product descriptions

Product descriptions play a crucial role in convincing potential customers to make a purchase. 

Write compelling and detailed descriptions for each product, highlighting their features, benefits, and unique selling points. Use persuasive language and incorporate keywords for SEO.

8. Upload product images

High-quality product images are essential for showcasing your products and creating a visually appealing store. 

Use professional-quality images that clearly depict your products from different angles. Optimize the images for web use to ensure fast loading times.

9. Set up product pricing and shipping rates

Determine the pricing strategy for your products, taking into account your costs, competition, and target market. 

Set up the pricing for each product, including any discounts or promotions. Also, configure your shipping settings, including rates, weight-based or location-based pricing, and shipping methods.

Payment Gateways and Shipping Settings

Setting up payment gateways and shipping settings are crucial steps to ensure smooth transactions and shipping processes for your customers. Here's what you need to do:

10. Set up payment gateways

Shopify offers various payment gateways, including popular options like Shopify Payments, PayPal, and Stripe. Choose the payment gateways that are most suitable for your business and set them up in your store.

Ensure that the payment gateways are integrated correctly and tested to ensure smooth and secure payment processing.

11. Set up shipping options

Configuring your shipping settings is essential to determine how your products will be shipped and delivered to customers. Set up shipping rates based on weight, location, or other factors.

Define shipping zones, shipping methods, and any handling fees. Test the shipping process to ensure accurate calculations and smooth operations.

12. Test payment and shipping processes

Once you have set up payment gateways and shipping settings, it's crucial to thoroughly test them to ensure they are working correctly. Place test orders, make test payments, and check the shipping rates and options to ensure that customers can complete their transactions smoothly without any issues.

Shopify Store Launch Checklist

SEO and Analytics

Search engine optimization (SEO) and analytics are essential for optimizing your store's visibility in search engines and tracking its performance. Here's what you need to do:

13. Install Google Analytics

Setting up Google Analytics allows you to track website traffic, customer behavior, and other valuable insights. 

Install the Google Analytics tracking code on your Shopify store and configure it to start gathering data for analysis.

14. Optimize store for SEO

Optimizing your store for SEO helps improve its visibility in search engine results and attracts organic traffic. 

Optimize your store's meta tags, titles, URLs, and image alt tags with relevant keywords. Create unique and high-quality product descriptions and optimize them for SEO. Set up a sitemap and submit it to search engines.

15. Set up social media accounts and integrate with Shopify

Social media can be a powerful marketing tool for your Shopify store. Set up social media accounts for your business on platforms like Facebook, Instagram, Twitter, and Pinterest. 

Integrate your social media accounts with your Shopify store to enable social sharing, product tagging, and other social media marketing features.

Marketing Strategies

Having effective marketing strategies in place is crucial for a successful Shopify store launch. Here are some key steps to consider:

16. Develop a launch marketing plan

Create a marketing plan to generate buzz and drive traffic to your store. Identify your target audience, define your unique selling proposition (USP), and outline your marketing goals and strategies. 

Plan and schedule social media posts, email campaigns, content marketing, influencer partnerships, and other marketing activities leading up to your store launch.

17. Run a soft launch to test the store

Before your official store launch, consider doing a soft launch to test its functionality and gather feedback. Invite a small group of trusted friends, family, or beta testers to browse and purchase from your store. 

Test all the store's features, including checkout process, payment gateways, shipping options, and customer support channels. Collect feedback and make necessary adjustments before the public launch.

18. Promote the store on social media and other channels

Leverage social media and other marketing channels to promote your store and build anticipation for the launch. 

Create engaging and shareable content, such as sneak peeks, behind-the-scenes looks, and exclusive offers, to generate interest and excitement among your target audience. 

Utilize email marketing, influencer partnerships, and other marketing strategies to expand your reach and drive traffic to your store.

Customer Support

Providing exceptional customer support is essential for building trust, loyalty, and a positive reputation for your Shopify store. Here are some key steps to consider:

19. Set up support channels (email, live chat, etc.)

Choose and set up appropriate customer support channels, such as email, live chat, or chatbots, to provide prompt and reliable assistance to your customers. 

Ensure that these channels are easily accessible and prominently displayed on your store, and that you have the necessary resources and personnel to manage customer inquiries efficiently.

20. Train support team on store policies and procedures

If you have a support team or customer service personnel, provide them with comprehensive training on your store policies, procedures, and customer service standards. 

They should be knowledgeable about your products, pricing, shipping, returns, and any other relevant information. Ensure that they are equipped to handle customer inquiries, resolve issues, and provide exceptional service.

Shopify Store Post-Launch Checklist

Congratulations on successfully launching your Shopify store! But the journey doesn't end here. 

To ensure ongoing success, it's important to consistently monitor, optimize, and improve your store's performance. Here are some key steps to consider in your post-launch checklist:

Analytics and Reporting

Monitoring and analyzing your store's performance through analytics and reporting tools is crucial for making data-driven decisions and identifying areas for improvement. 

Here are some key steps to follow:

21. Track website traffic and sales

Use analytics tools like Google Analytics or Shopify's built-in analytics to monitor your website traffic, conversion rates, and sales performance. 

Pay attention to key metrics like bounce rate, average time on site, and conversion rate to understand how visitors are engaging with your store and identify any drop-off points.

22. Analyze marketing campaigns and make adjustments

Review the performance of your marketing campaigns, such as email marketing, social media advertising, or PPC campaigns, to see which ones are driving the most traffic, engagement, and sales. Adjust your marketing strategies based on the data to optimize your campaigns for better results.

Customer Experience

Delivering a positive and seamless customer experience is vital for retaining customers and building a loyal customer base. Here are some key steps to focus on:

23. Collect customer feedback

Gather feedback from your customers through surveys, reviews, and testimonials to understand their needs, preferences, and pain points. Use this feedback to make improvements to your store, products, and services.

24. Use feedback to improve store experience

Analyze the customer feedback and identify areas that need improvement. It could be website navigation, product descriptions, checkout process, or customer service. 

Make necessary changes to enhance the overall shopping experience and address any pain points raised by your customers.

Maintenance and Upgrades

Regular maintenance and upgrades are essential for keeping your store up-to-date, secure, and optimized for performance. Here are some key steps to consider:

25. Keep store up-to-date with security and software upgrades

Regularly update your store's software, plugins, themes, and other applications to ensure they are up-to-date with the latest security patches and features. 

This helps to protect your store from security threats and ensures smooth functionality.

26. Add new products and update existing ones

Continuously add new products to your store and update existing product listings with fresh images, descriptions, and pricing. 

Regularly review your product inventory and make adjustments based on customer demand and market trends.


Launching a Shopify store can be an exciting and rewarding journey, but it requires careful planning, preparation, and execution. By following a comprehensive pre-launch, launch, and post-launch checklist, you can ensure that your Shopify store is set up for success.

In this article, we've covered essential steps and best practices for each stage of the Shopify store launch process, including account setup, store setup, product listings, payment gateways and shipping settings, SEO and analytics, marketing strategies, customer support, customer experience, and maintenance and upgrades.

Remember, launching a Shopify store is just the beginning. To achieve sustained success, it's important to continuously monitor, optimize, and improve your store's performance by analyzing data, collecting customer feedback, making necessary adjustments, and keeping your store up-to-date with security and software upgrades.

We hope this comprehensive Shopify store launch checklist has provided you with valuable insights and actionable steps to successfully launch and manage your own Shopify store. Good luck on your journey to e-commerce success!

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